Britannia 5050 has launched the new ‘5050 4th Umpire Game’ on Google Pay, as the cricket tournament returns to home soil. As per the company, this marks yet another cricket-inspired activation for the brand that has resonated with third umpire decisions for nearly two decades now.
Talking about the campaign, Amit Doshi, chief marketing officer, Britannia, said, “Britannia 5050 is proud to have been resonating with cricket and particularly the third umpire’s decision in the past. With an endeavour to be at the forefront of engaging with our cricket-loving audience this season, we are glad to launch the ‘Britannia 5050 4th Umpire Game’. This campaign is all about uniting fans during the biggest cricket season and providing them an opportunity to win valuable prizes. All one needs to participate in this thrilling game is a Britannia 5050 pack and the Google Pay app.”
“Collaborating on this exciting venture with Britannia 5050 has been an incredible journey for us. We are happy to be part of a campaign that taps into the passion of cricket and brings fans together in a unique and engaging way. With the ‘Britannia 5050 4th Umpire Game,’ we’re stepping into the hearts of cricket enthusiasts, elevating the traditional cricket-watching experience,” Harshil Karia, founder and managing director, Schbang, added.
Additionally, this game has over 50 unique gameplay scenarios.
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